This year’s finals in American Football is the 44 th in a row and the finalists are the New Orleans Saints and the Indianapolis Colts. If you are not familiar to the game, you probably miss some of the beauty of a perfect blitz and sack of Defense or the desperate frenzy in a 50 yard hail mary in the closing seconds.
But it is not only tough tackles and beautiful passing game makes Super Bowl so cool. The show is also world class (this year it’s The Who), and even advertisements broadcast is ridiculously expensive.
In 2010, the cost of a 30-second commercial on average will be approximately US $3.01 million. This excludes production costs and fees for actors, equipment, ad agencies, directors, crew and other personnel. In 2009, NBC sold out all the advertising spots for record revenue US $206,000,000.
Thanks to the Super Bowl commercials the talk for decades has been – which the company will announce, what will be advertised, is it daring, funny, or even in 3D?
Here are seven expensive advertising classics from the Super Bowl, which is now marketing history.
1984
Apple launches the Macintosh with dystopian commercials directed by Ridley Scott. One of history’s most
award-winning advertising films.
1985
Apple is similar to PC users for suicidal lemmings.
1993
Basketball legends Michael Jordan and Larry Bird are competing for a Big
Mac.
1997
Grizzly bears are dancing YMCA-song to get Pepsi.
2004
A donkey wants to be a part of pulling the Budweiser wagon.
2004
Two dog owners are competing as to whose dog is best to retrieve a Budweiser Light.
2009
The winning film for snack brand Doritos advertising contest. Two amateurs made the film for $ 2000 and donated $ 1 million and a display during the Super Bowl.
