A short commercial on YouTube has quickly received enormous attention for its ingenious design. In the leading role we see a reluctant bear hunter.
It is the company Tipp-Ex, known for the white highlighter brush, that has created this highly acclaimed interactive advertising video on Youtube. Following the opening of the movie, in which a hunter gets unexpectedly visited by a bear in his tent, viewers will get to choose if the hunter should shoot the bear or not.
Shortly after, it appears that the hunter refrains, but want the viewers help to find out what he should do with the bear. The Tipp-Ex brush emerge from an unexpected place, and you may then write the proposal for what the hunter should do and see the results of your choice. It is easy to end up with trying different variants, like “Hunter dance / play / fish / cut grass / break dance… etc. with bear”.
The short move is according to Ads Of The Wolrd developed by the French advertising agency Buzzman, and about fifty variants of the ending should be available in the movie.
You can try out the different options in the video here:
NSFW in the title of the movie stands for Not Safe For Work, so please do try this at home, people 
Source: NyTeknik
