Google has opened up a website releasing more information about the upcoming Google TV.

Google has now announced that it will be possible to download apps from the Market to extend the functionality of Google TV.

The ability to install apps is a crucial difference in comparison the new Apple TV. As with other Apple products, the user is limited to the programs that comes with the product.

GoogleTV is expected to launch in the U.S. later this month, but the price is still unknown.

(via MacWorld)