Apple has not been known to be a company that engages very much in social media. Recently, however, it appears as though Apple has finally realized the importance of visibility on services like Facebook and Twitter.

Yesterday, Apple started a new App Store account on Twitter that provide tips on new and interesting apps released for the iOS and Mac. Within six hours, the Twitter account had more than 50 000 followers. At the time I write this, the number has reached close to 80 000.

The App Store Twitter account provide tips and news about apps for both iOS and Mac. You can also follow Apple’s App Store on their Facebook page.

(via MacWorld)