Yesterday, another new music service planning to compete directly with music streaming services like Spotify, was launched across 18 countries. is an ad-free music streaming subscription service and Omnifone, the UK company behind the service, expect that the service will be available in 40 countries within a year.

Rara Chairman Rob Lewis, says that is designed to be so simple your grandmother could use it:

“We wanted something really easy to use. We see it much more as a lean-back graphical user experience, with things like 3D animation and cover album art. And while Spotify is currently in 13 markets, rara is launching in 18 markets,” Lewis says.

Access to costs €99c/99p Euro cents per month for the first 3 months followed by a flat fee of €4.99 per month for web access. Mobile access to on Android smartphones (web + mobile) costs €1.99 per month for the first 3 months then €9.99 per month.

Rara has also signed an agreement with PC manufacturer Hewlett-Packard, which will allow rara to come pre-installed on the company’s laptops and desktop computers in Europe, the Middle East and Asia.

(via Computer Sweden)