During yesterday’s quarterly report Apple’s CEO, Tim Cook, used his time to answer a few questions from industry analysts. When analyst Richard Gardner at Citigroup asked him if Apple has any plans to converge its iPad and MacBook Air products, Tim Cook said that it is a bad idea.
“There seems to be a lot of work, particularly on PC based platforms,” Gardner said, “to combine the PC and tablet experience going forward, in part because Windows 8 is a touched based operating system as well. Can you comment on why you don’t believe the PC and the Ultrabook and tablet markets will converge?”
Tim Cook, who is critical of the idea to combine these two platforms, said:
“Anything can be forced to converge,” Cook answered. “But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone.”
He then wittingly added:
According to Tim Cook, the use and form factor of tablets and notebooks are still too different to be merged any rime soon.
“You wouldn’t want to put these things together because you end up compromising in both and not pleasing either user. Some people will prefer to own both, and that’s great too. But to make the compromise of convergence, we’re not going to that party.
“Others might, from a defensive point of view particularly,” Cook said, a clear dig at Microsoft’s strategy of offering one converged product line under Windows 8 while advertising that it will offer ‘compromise free’ computing.
“We’re going to play above,” Cook stated.
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