Facebook co-founder and CEO Mark Zuckerberg revealed the ongoing tests during a Q&A session on Tuesday. Questions came in via Facebook posts, comments on a live-stream of the event, and an audience in Menlo Park, California.
Zuckerberg said that it’s not a matter of downvoting people’s opinions and posts, but rather to allow people to “express empathy” with their Facebook friends.
“Not every moment is a good moment,” he said. “If you share something that’s sad like a refugee crisis that touches you or a family member passes away, it may not be comfortable to like that post … I do think it’s important to give people more options than liking it.”
He shared that people have consistently been asking for a “dislike” button for years. And finally we know that it’s coming. It’s just a question of how and when.